We are the ultimate design studio. Our design teams in Beijing and Berlin develop innovative design that even proves its worth in the implementation phase. Our intention is to create logical and people-friendly products that impress in the market – due to their quality and individuality. We take on projects for start-ups and medium-sized companies through to global players. We also generate initiative product ideas either to provide creative stimuli or for actual implementation. Furthermore, our cooperation with research institutes and universities allows us to support the development and communication of current trends in technology and materials research. The scope of our work ranges from the development of innovation concepts and research projects, via the defining of design constants, product families and singular product innovations through to logical product differentiation within a portfolio or market.
We strive for a comprehensive and interdisciplinary approach to design, which prevents a separation of a product from its natural surroundings. The realization of a strong idea, however, also requires a feasible framework. Our work not only communicates and translates relevant trends in science and technology but also takes account of design trends, identity and efficiency. As a result, we constantly push forward the boundaries of the possible.
We use state-of-the-art technologies and tools to realize and communicate our ideas. From the very beginning, we incorporate the user’s needs as well as strategic and conceptual considerations into the design process in order to enhance the innovation potential of a project – and not only reduce it to its formal quality. Close collaboration with our partners enables us to bring iterative projects to life.
We focus on the areas of product design, mobility design, user interface design, user experience design and brand design. With our interdisciplinary teams and transdisciplinary processes, we are able to handle individual project milestones as well as provide complete solutions (end2end) – from conception through to implementation – in the fields of hardware, software and brand.
First and foremost, we derive the form of objects from specific utilization scenarios, the structural arrangement of the individual components as well as the production-related requirements. We always strive for innovative and consistent solutions that follow from these conditions, challenge conventions and take into account (or redefine) both the brand and portfolio strategies of our clients. Our designs stand for formal and structural quality, esthetic independence, an adequate treatment of manufacturing technologies as well as a user-centered design approach, and are a result of an intense, networked collaboration with our clients and partners.
Increasingly high-performance hardware solutions and a growing acceptance of digital interfaces require constant rethinking in the area of user interfaces. By taking into account ergonomic and technological requirements, we develop innovative and user-friendly design solutions that sustainably enhance the product experience. As an increasingly important product feature, the successful UI implementation can involve the user emotionally while improving brand perception.
We strive for user-friendly and high-performance design solutions, which meet – or even exceed – the expectations of a brand, product or service! Our user-centered approach does not omit any aspect and includes or defines the relevant requirements of the brand identity, user groups and quality standards. The result of our work may consist of specific stand-alone solutions or macroscopic guidelines for the brand, hardware and software segments.
Together with our clients, we develop the future brand identity in a holistic sense. Using current analysis methods, we consider the expectation, impact and acceptance of your brand or portfolio segmentation and compare these with the previously defined brand values. The evaluation of these findings allows us to develop targeted design and process solutions that correspond to the desired corporate image and both strategically promote and sustainably communicate it.
Evolution vs. revolution. Starting with the status quo, we investigate our client’s profile in terms of the brand and the product portfolio as well as their relevance to the needs of specific target groups. This can be used to derive development plans, which can be both adjusting in the sense of an evolution and radical in the sense of a revolution. We draft design guides and provide support in the definition of the portfolio planning and/or product divisions in order to position your brand and products sustainably and to establish an individual design language.
The examination of tomorrow’s mobility is one of the most relevant contemporary issues facing us in the near future. The progressive densification of metropolitan areas represents an increasing infrastructural challenge, which necessitates a rethinking in dealing with mobility solutions as well as their future conception and networking. Beyond an excellent design solution, we also consider user scenarios and research into possible user experiences from concrete-spatial and virtual-digital perspectives.
We are able to develop both hardware and software solutions from conception through to marketability. We work with our developers, engineers and partners to develop source code and construction data with any desired level of detail. Years of experience in leading industries, with global players and a wide range of manufacturing methods and coding processes enable us to generate optimum data in terms of defined quality standards, production processes, material strengths, assembly, PCB layouts and coating systems.